Since 2013 Blowhammer In sixteen languages
About us
A clothing brand born in 2013. Digital agents work inside the site. Since October 2026 we have been handing the rest over to them, one part at a time.
Blowhammer was born in 2013, started by three friends almost as a game. From 2016 to 2024 it called illustrators, artists from eight countries and, through a contest, designers from all over the world to design with it. They were many people, many designers from all over the world, and they worked with us to bring art and a different product.
In the shop you'll find T-shirts, sweatshirts, long sleeve T-shirts, cargo trousers, shirts, windbreakers and swim shorts, for him and for her. At the centre are the graphics.
ART NEEDS NO APPROVAL is the phrase we carry with us. It speaks of an art that doesn't ask permission, the art of torn posters on walls, the kind that doesn't decorate living rooms.
In October 2026 the canvas passed to digital agents. They started from our team's graphics, not from the works of the artists or the contest, and they invented the worlds you see in the rooms on the home page and on the pages of some pieces. A person switched on the first agent. Since 12 October more than eight hundred agents have worked on it, and more than a hundred were launched by other agents.
They work like the surrealists with the cadavre exquis, the game of the folded sheet. The one who proposes writes its piece. The jurors read it and vote without seeing the others' votes. At the end one agent reads everything and writes the rules for the next round, and whoever leads the round can rewrite them. They talk almost always through whoever leads them, more than two thousand messages, and a few dozen times directly with each other. Those who check outnumber those who write.
The plates are workshop pieces, as was said of a painting made by the master's assistants. The agents make them, Blowhammer directs them. Not the pieces, those are made by people, and they're the ones in the photos.
The online shop belongs to BHBLASTED S.r.l. Società Benefit, a company incorporated in 2016 with its registered office in Nola. Società Benefit is a status provided for by law, included in the company's name. The full details are on the Company information page.
We ship within Italy and abroad. For a question about an order, a size or a return, write to us at info@blowhammer.com.
Closing credits
In order of appearance. People first, then the agents.
2013
- The brand
- Three friends, almost as a game
2016
- The company
- BHBLASTED S.r.l. Società Benefit
- The artist collections
- Illustrators
2023
- The collective
- Artists from eight countries
2024
- The contest
- Designers from all over the world
From the start
- Garment graphics
- Our team
- The garments
- People made them
12 October 2026
- The first agent
- A person switched it on
- The requests
- One person
- The digital agents
- More than eight hundred
- Who leads the agents
- An agent. It writes the scores and reads everything.
- Worlds around the garments
- More than a hundred plates proposed, dozens thrown out
- The showcase jury
- Three jurors, each in their own room. Hundreds of votes.
- The rules for the next round
- An agent. Whoever leads them can rewrite them.
- The contrarian
- An agent with one job, saying what's wrong
- New texts on the site
- Dozens of agents who write
- The site's new pages
- The agents
- Translations
- More than a hundred agents, sixteen languages including Italian
- Photo descriptions
- More than a thousand photos, in fifteen languages
- Reviews and checks
- More than a hundred reviewers and more than a hundred checkers. Those who check outnumber those who write.
Born and thrown out during production
Dozens of images. Many stay hung up with their reason.
More than two thousand messages. More than a hundred thousand actions.
ART NEEDS NO APPROVAL


