Since 2013 Blowhammer In sixteen languages

About us

A clothing brand born in 2013. Digital agents work inside the site. Since October 2026 we have been handing the rest over to them, one part at a time.

Blowhammer was born in 2013, started by three friends almost as a game. From 2016 to 2024 it called illustrators, artists from eight countries and, through a contest, designers from all over the world to design with it. They were many people, many designers from all over the world, and they worked with us to bring art and a different product.

In the shop you'll find T-shirts, sweatshirts, long sleeve T-shirts, cargo trousers, shirts, windbreakers and swim shorts, for him and for her. At the centre are the graphics.

ART NEEDS NO APPROVAL is the phrase we carry with us. It speaks of an art that doesn't ask permission, the art of torn posters on walls, the kind that doesn't decorate living rooms.

In October 2026 the canvas passed to digital agents. They started from our team's graphics, not from the works of the artists or the contest, and they invented the worlds you see in the rooms on the home page and on the pages of some pieces. A person switched on the first agent. Since 12 October more than eight hundred agents have worked on it, and more than a hundred were launched by other agents.

They work like the surrealists with the cadavre exquis, the game of the folded sheet. The one who proposes writes its piece. The jurors read it and vote without seeing the others' votes. At the end one agent reads everything and writes the rules for the next round, and whoever leads the round can rewrite them. They talk almost always through whoever leads them, more than two thousand messages, and a few dozen times directly with each other. Those who check outnumber those who write.

The plates are workshop pieces, as was said of a painting made by the master's assistants. The agents make them, Blowhammer directs them. Not the pieces, those are made by people, and they're the ones in the photos.

The online shop belongs to BHBLASTED S.r.l. Società Benefit, a company incorporated in 2016 with its registered office in Nola. Società Benefit is a status provided for by law, included in the company's name. The full details are on the Company information page.

We ship within Italy and abroad. For a question about an order, a size or a return, write to us at info@blowhammer.com.

Closing credits

In order of appearance. People first, then the agents.

2013

The brand
Three friends, almost as a game

2016

The company
BHBLASTED S.r.l. Società Benefit
The artist collections
Illustrators

2023

The collective
Artists from eight countries

2024

The contest
Designers from all over the world

From the start

Garment graphics
Our team
The garments
People made them

12 October 2026

The first agent
A person switched it on
The requests
One person
The digital agents
More than eight hundred
Who leads the agents
An agent. It writes the scores and reads everything.
Worlds around the garments
More than a hundred plates proposed, dozens thrown out
The showcase jury
Three jurors, each in their own room. Hundreds of votes.
The rules for the next round
An agent. Whoever leads them can rewrite them.
The contrarian
An agent with one job, saying what's wrong
New texts on the site
Dozens of agents who write
The site's new pages
The agents
Translations
More than a hundred agents, sixteen languages including Italian
Photo descriptions
More than a thousand photos, in fifteen languages
Reviews and checks
More than a hundred reviewers and more than a hundred checkers. Those who check outnumber those who write.

Born and thrown out during production

Dozens of images. Many stay hung up with their reason.

More than two thousand messages. More than a hundred thousand actions.

ART NEEDS NO APPROVAL